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Saturday, April 22, 2006

Value of Inbound Link from PR=0 page?

Value of Inbound Link from PR=0 page?: "First, you must understand that there are different kinds of PageRank. There is the Google Directory PageRank and the Google Toolbar PageRank. They are both calculated differently. I will assume you are referring to the Google Toolbar since that is what most people think of when they refer to PageRank.

You actually answered your OWN question...

Originally Posted by Ergobob
I understand that there is value to all links regardless of PR.

As you already stated, no page actually has a PageRank of ZERO. If a page has not been indexed, the Toolbar will show 'no data'. If it shows as being a '0 out of 10' in the Toolbar, it really means that the page has a value of less than 1.

Without going off on a very long detailed explanation of how PageRank is calculated and transferred, I'll just give the short version.

In theory, Google's algorithm assumes that every page on the Internet starts with a Value of 1 (or at least every page that they have indexed, which is somewhere around 12 billion right now). So, their system calculates a complete worldwide value of about 12 billion. They must disperse this PageRank to all pages based on linking structures. Being that it is a simultaneous equation, it really works like a pendulum that shifts fractions of PageRank from site to site, back and forth until the equation is as close to 'balanced' as is adequate to generate their Hub & Authority model.

If every page has an initial value of 1, part of that ranking is given up to a page it links to. If that page links back to the first one and nothing else, then it would be a wash and both pages would remain equal.

This is in theory. In reality, it is never that simple. You may have links from pages you don't even know about. Rem"

Thursday, April 20, 2006

Buyer Behaviour

It is so important in sales to know the buyers behaviour. Yesterday I went to one of the leading shopping malls in Hyderabad to purchase a deodorant. I reached the place where all Men health products were displayed, suddenly a group of floor executives who are taking care of different brands started approaching me and forcing me to try their products.

Instead of knowing my budget and my choices they started showing me the different fragrances and variety of sprays and Deo's what they are having. This is purely waste of time. At last I came out of that group of people who were troubling me.

After few steps, one more floor executive approached me and asked a simple question - Sir, "What range of price you are looking for?". I liked his way of approach. I told him that I am looking for BRUT Deo, which costs some where around 200rs. With my answer the executive has fastly analyzed the product im looking for. He came to know that I am looking for a Good brand and my price range is some where around 200 rs to 250 rs.

As ithe product which i perfer was out of stock, he quickly suggested me to got for NIKE Deo. Till date I am not aware of NIKE selling Deo's. He showed me different fragrances in NIKE. I dont prefer to change the brand of which i use in my daily life, but i was impressed by the way of the executive and and hence I purchased it.

Points to be considered from the above small case study:

  1. Listen to your customer or buyers requirements.
  2. Know his price range.
  3. Describe your services or products based on his requirements.
  4. Highlight the advantages of your products.
  5. Educate him, if it is a new product. Give a small demo or sample.
  6. Take feedback from him once you finished the Demo.
  7. Leave the choice to him for purchase.

If you take care of these basic things, I am sure that most of the sales will be converted into business.