Trademark issue

Advertising: Trademark infringement suit hits search again

A Colorado-based dating Web site has sued Yahoo and three other companies for allegedly paying to have their ads come up when its name is typed into the Google search page.

"Defendants' willful insertion of plaintiff's trademark into paid advertisements constitutes an effort to artificially inflate their profits by knowingly misleading consumers as to the source of the response to their search," the lawsuit said. "It has caused, and continues to cause, actual confusion, is tarnishing the goodwill and reputation of plaintiff, and is causing lost sales."

Thanks,
Amar